It's not just in the US
posted by Ron Beasley at 12/20/2004 10:16:00 AMNOTE: YOU ARE VIEWING AN ARCHIVED POST AT RUNNING SCARED'S OLD BLOG. PLEASE VISIT THE NEW BLOG HERE.
Santa Free Zone
Targeting Santa
Groups in Germany and Austria have launched campaigns protesting the commercialization of Christmas. The target of their ire is Santa, an American import who they say doesn't represent what the holiday is all about.They say the made in USA Santa does not represent the original.
The image of Santa most known today -- fat, white bearded and in a red suit -- is indeed a creation of the Coca-Cola company, which was looking for a new figure to use in its advertising campaigns in the 1930s and 1940s.In Germany and Austria it seems to be a revolt against the consumer feeding frenzy rather than the religious wingnutery we see here in the US. An attempt to get back to the Yule season.
A Swedish-American artist, Haddon Sundblom, created the jolly, benevolent character for Coke based on a previous figure created for Harper's Weekly in the 19th century by Thomas Nast, a German immigrant to the United States.
For the small but vocal anti-Santa movement, which has also gained momentum in Austria, Santa Claus is a poor reflection of the original St. Nicholas, who is believed to have been a fourth-century bishop in Myra, in present-day Turkey. He had a reputation for generosity and kindness, which gave rise to legends of miracles that he performed for the poor and unhappy.
"St. Nicholas was a man who helped the poor, saved people who were unjustly condemned, freed prisoners," Schade said. "You could say he was a forerunner of Amnesty International. Santa is much less than that -- just about giving gifts."
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